PMG Presse-Monitor
Industry : Media & Publishing
Location : Germany
Project : Web Crawling
PMG delivers its customers an optimal content viewing experience in its database
Digital media is becoming increasingly important in the world of media monitoring. X-CAGO makes it possible to access content beyond print at any time. PMG Presse-Monitor, Germany’s leading provider of a daily-updated editorial media database, relies on X-CAGO for accurate and complete digital conversion. With fast response times, 24/7 support, and high-quality standards, X-CAGO ensures content integrity across all formats. This partnership allows PMG and its clients to efficiently track, manage, and access both print and digital media in a rapidly changing environment.
The Project
It’s a fact that media content no longer primarily printed on paper is playing an increasingly important role in media monitoring. While this is no longer a surprise, it is thanks to the innovation of partners like X-CAGO that media formats beyond paper are made available at all times. The services provided to media monitoring organisations by PMG Presse-Monitor are a case in point.
As the provider of the largest daily updated database for editorial media in Germany, the trends and requirements witnessed by PMG when their more than 5,000 clients access media is revealing.
While printed media content has and continues to decline, the range and quantity of content in online media is growing exponentially. In fact, it was the recognition by PMG of the importance of having a strong partner in the conversion and processing from print to digital that ultimately led to the acquisition of X-CAGO by PMG. This followed from PMG’s long relationship with X-CAGO, with X-CAGO having successfully provided its services to PMG in the preceding years.
The decision however to rely on X-CAGO for digital conversion is not solely with PMG! Based on their experiences with different suppliers over extended periods many companies, including publishers and content producers themselves have recognised the numerous hurdles in conversion. A comparison of the different solutions available clearly demonstrates the concrete advantages delivered by the X-CAGO team in Roermond, the Netherlands.
For PMG and their customers, the completeness of the articles is crucial. This also includes the ability to quickly access all content, including that behind paywalls (subject to, and respectful of licensing and copyright provisions). X-CAGO prides itself on its accuracy in presenting all article elements as it was in the originating content. Images and photos for example play such an important part in the publishing of content online that they must be delivered accurately to convey a correct overall impression.
The Solution
As content increasingly moves behind paywalls, the management and integrity of this content is crucial for PMG ‘s customers. Where permissions are granted, X-CAGO continues to be at the leading edge of technological development to enable a complete transfer of all content to the PMG database.
Fast response time to inquiries, the availability of support 24/7/365, the highest quality standards for the data supplied and excellence in service have been hallmarks of client expectations from the print sector. In the area too, X-CAGO excels with its suite of products and services continuously improved and adapted to changing market conditions. X-CAGO recognises the importance of keeping pace with the dynamic media environment. The X-CAGO team is able to manage this thanks to their deep knowledge and expertise of the media market worldwide spanning all content mediums.
Achievements
Largest daily-updated media database
Covers print and online content
Fast digital content conversion
Handles paywalled material
High data integrity and accuracy
Includes images and full article elements
Flexible, structured content output
The Impact
In web crawling technologies and competencies, X-CAGO also excels. Increasingly, publishing partners and shareholders of PMG are using the crawled data thanks to the flexible output formats that harmonise perfectly from X-CAGO’s processing to the PMG portal. The cleansed content and data can then be readily monetised creating cost efficiencies for all parties.
The further expansion and cooperation between stakeholders in the web crawling arena (including the addition of more websites and new possibilities through interactive formats) will increasingly enable X-CAGO to deliver to PMG’s customers many additional advantages with a significantly improved and more attractive product.