Into Business
Partner : TouchTree
Industry : Media & Publishing
Location : The Netherlands
Project : Digital Archving
The Challenge
As INTO business expanded, the team sought a robust digital version of their print magazine. However, the bar was set high: the digital experience had to be user-friendly and accessible on small screens.
With current INTO business digital editions barely being read, they provided little return on effort and offered no path to growth. The organisation wanted a more modern, mobile-first solution that would enhance reach and engagement — without adding to their internal workload. A key condition was to avoid requiring readers to download a native app to access content.
The Solution: TouchTree and X-CAGO
After evaluating several providers, INTO business partnered with TouchTree—and found exactly what they were looking for. The collaboration enables the team to send their print-ready PDF pages directly to TouchTree, where -leveraging X-CAGO’S technology- the content is transformed into screen-optimized, mobile-friendly formats.
Key benefits include:
- Articles are accessible in a mobile-friendly version with simple navigation
- Built-in text-to-speech functionality for accessible reading
- Responsive HTML format with real-time analytics
- Effortless, scalable publishing across 12 regions with no additional work
- No need for app downloads—everything is browser-based
- Easy linking of ads and articles for sharing via platforms like LinkedIn
The increased visibility and engagement speak for themselves—we now feel like a true authorities in the both print and digital business media sectors.”
— Dennis Captein, Owner of INTO business
Beyond the Magazine
Each region now has its own dedicated digital platform, customizable for local advertisers, banners, and campaigns. TouchTree also provides powerful analytics: through a clear dashboard, INTO business tracks readership, article popularity, campaign performance, and overall engagement.
With the integration of NFC cards, INTO business can also offer direct and engaging access to the digital magazine and platforms—ideal for networking events and in-person meetings.
Achieved Figures
- Improved reader engagement averaging 8 mins from campaigns
- On average, the number of readers increases by 34% every quarter
The Impact: High Quality Digital Content
Since launching the digital magazine with TouchTree and X-CAGO, INTO business has seen a sharp increase in readership. Readers can now access the latest editions quickly and from anywhere in the world. This digital transition has solidified INTO business’s role as a leader in regional economic reporting—not just in print, but also in the digital space.
- Significantly increased digital readership across all regions
- Reduced technical and operational costs of digital distribution
- Broader audience reach through mobile, social, and email channels
- Enhanced engagement with a modern, user-friendly platform
- Turned static archives into ongoing sources of traffic and revenue
Conclusion
Meet TouchTree
The TouchTree mission is to empower print publishers with a digital strategy that strengthens and supports their publications. We see tremendous value in digitising entire archives and delivering it to readers outside of app store restrictions through Progressive Web Technology. By making content easier to access, publishers can boost reader engagement and loyalty while maintaining full control over both their revenue and their data. Our focus is on small to medium-sized publishers and we prioritise creating software that is simple, intuitive and resource-friendly.