Goodwood Magazine
Partner : Canvasflow & Uncommonly
Industry : Media & Publishing
Location : England
Project : E-Paper Application
Canvasflow and X-CAGO transform a print classic into a premium digital experience
Goodwood Magazine celebrates life: from motorsport and aviation to fashion, art and design, food and drink,horse racing and country life. Exclusive stories make the glossy title the coveted accessory of a style-conscious readership and the target of advertisers such as Hermès, Chanel and Rolex.
The Challenge
The challenge was to bring the successful and renowned printed Goodwood Magazine into the digital age with key measurements of success including:
- Accessibility on all devices for a wide audience
- Delivery with cutting-edge advertising options including moving images and audio
- Availability online immediately after the print publication
- Reliability
- Fast digital production
- A high degree of automation
“Working in collaboration with Canvasflow and X-CAGO, we were able to find an efficient solution that helped Uncommonly to repurpose print-based content from Goodwood Magazine quickly and efficiently, and also allowed us to enhance the advertising experience. This has truly transformed the online experience for Goodwood Magazine.“
— Sarah Glyde, Co-Founder Uncommonly
The Solution: Canvasflow and X-CAGO
Goodwood Magazine has deployed a Progressive Web App (PWA) from Canvasflow.
This browser-based app combines rich functionality with the best features from websites and native apps.
PWA’s combine the reach and accessibility of a website with the features, usability and speed of a native app. The result is an ultra-fast experience that makes content universally accessible.
Publishers can use PWA’s to market their digital content quickly and easily across a wide range of devices, channels and platforms.
Other major content producers have embraced and successfully deployed PWA technologies including:
Forbes
The Washington Post
Twitter
Spotify
Drapers
The Impact
12 weeks – from concept to the launch of the first digital edition.
The results are clear:
A high-quality digital magazine with animated covers and compelling content.
Dynamic advertisements featuring motion and audio.
Instant access via a Progressive Web App in the browser.
An optimized, fully streamlined workflow.
Online editions available almost immediately after print production.
A highlight of the digital reading experience are dynamic advertisements presented with moving images and audio instead of simply static formats.
Advertisers: are offered exclusive and premium advertising options.
Publishers: are able to build yield through premium advertising opportunities.
Achievements
- High speed and fast processing.
- Delvery of consistent quality – with every issue.
- Exemplary customer service – direct communication channels for client changes until just prior to each edtion going live.
Meet Canvasflow
With a passion for mobile and accessibility solutions, Canvasflow provides a platform for seamless multi-channel publishing. With its wide range of content solutions, Canvasflow has enjoyed the trust of an evergrowing global client base of publishers and agencies for years.
“In our time working with X-CAGO, we have built a solid trusted relationship. The X-CAGO team is great to deal with, their attention to detail, consistent high-quality output, and professional adherence to schedules suggest they will be a vital part of the Canvasflow service offering for many years to come.“
— Andy Brown, CEO and founder, Canvasflow