ACM
Partner : Pugpig
Industry : Media & Publishing
Location : Australia
Project : E-Paper Application
ACM elevates the subscriber news app experience, driving 12% audience growth
Australian Media Company is made up of more than 140 leading rural and regional news brands consisting of community-based websites, daily and community newspapers, magazines and events.
The Project
Having launched brand new apps powered by Pugpig, in late 2020 – initially for The Canberra Times and The Newcastle Herald – and then expanding to ACM’s 14 regional daily newspaper titles, ACM were again committed to providing a much-improved mobile reading experience for their readers and subscribers.
Working with the ACM team to reimagine and relaunch the apps, Pugpig called upon X-CAGO’s unparalleled content processing power to deliver ACM subscribers outstanding new features including a faster and cleaner reader experience and a better digital version of Today’s Paper on both PC’s and mobile devices wherever they are.
The roll out commenced with The Canberra Times in January 2023 with the other daily tiles following in quick succession.
The Solution: PUGPIG Bolt and X-CAGO
For over 90 years and counting The Canberra Times‘ riveting and incisive reporting has made it the preferred news source in Australia’s national capital. Every day, the publication’s award-winning news team brings readers top stories from around the world and the nation.
The Canberra Times app brings together the best of the daily newspaper and its website to take the news reading experience to another level.
The app is free to download, but readers need to be a Canberra Times subscriber to read articles.
Basic subscribers get access to all articles. Premium subscribers also get access to Today’s Paper, a digital replica of the paper, and the interactive puzzles.
Features include:
Access breaking news updates 24 hours a day
Browse the latest articles in the topics that interest you most
Save articles to read later
Alerts for breaking news and big stories
Read a digital replica of the day’s newspaper (premium subscribers)
Play the daily interactive puzzles (premium subscribers)
Achievements
- 12% audience growth.
One app for daily news and breaking updates.
24/7 access to trusted journalism.
Personalised news by topic.
Articles saved to read later.
Instant alerts for major stories.
Digital replica of the newspaper for premium users.
Added value through interactive puzzles.
Meet Pugpig
With its origins in 2011, Pugpig has built a team of 50 talented people and amassing hundreds of customers around the world who publish their content to millions of readers every single month.
A growing enterprise, with big plans, Pugpig was co-founded by Jonny Kaldor with a mission to play a significant part in the future of publishing.
Pugpig’s platforms power hundreds of apps for the world’s leading media brands including Australian Community Media, Gannett, Crain and The Economist, to The Independent, News Corporation, Hearst, Conde Nast, Reach and many more.
Pugpig is a fully featured, highly customisable SaaS platform that allows publishers to launch and run white labelled apps, websites and archives serving news media, consumer magazines, specialist media and B2B publishers.
Pugpig’s expansive teams in New York and London offer deep expertise and support to clients globally with an ever-increasing footprint across the UK, USA & Asia Pacific.