Purple
Location: Berlin, Germany
Founded: 2007
Geographic Markets: DACH, UK, Nordics
Type of Partner: App Provider
Purple Editorial and Purple Experience
Purple, developed by SPRYLAB, is the future-proof, end-to-end platform for publishers. Trusted by media companies operating 600+ newspaper and magazine titles, collectively reaching 35M+ active users, for digital-first creation and publishing. Recognised as the leading digital-first all publishing workflows
About
Purple, developed by SPRYLAB, is the future-proof, end-to-end platform for publishers. Trusted by media companies operating 600+ newspaper and magazine titles and reaching 35M+ active users, it enables digital-first creation and publishing. Recognised as the No.1 digital-first newsroom system in the kress pro 2024 ranking. With Purple Editorial (headless CMS) and Purple Experience (web and app layer), teams create once and publish fast across web, apps, e-paper, newsletters, social media and print. AI-assisted workflows, a strong API-first partner ecosystem and enterprise-grade security integrate into existing stacks, powering high-performing news sites as well as e-paper and hybrid apps.
Mission & Vision
Purple helps newspaper and magazine publishers successfully transform their journalistic content into digital products. Purple is an end-to-end platform for media companies that supports all publishing workflows. They have a diverse team of 70+ innovators, strategists and developers, united by their passion for journalistic content. Today, they count numerous international media houses among their customers, including Axel Springer, Hubert Burda, Bauer Media, News Corp, Immediate Media and Ringier.
''In close collaboration with our partner X-CAGO, we are proud to have developed a process that converts even the most sophisticated print layouts into structured data in record time.''
Ringier Transforms its E-Paper experience with Purple
”Purple is a reliable partner that we can rely on to find innovative solutions for our digital challenges, now and in the future.” – Marcus Dauck, Head of Mediatech & Services at Ringier AG
X-CAGO Partnerships with Purple
Purple and X-CAGO combine their strengths in an end-to-end production flow. X-CAGO uses its comprehensive tagging scheme called “Superset” to transform print layouts into structured XML; Purple Ingest receives the content, runs post-processing (e.g., text-to-speech), and integrates it seamlessly into the Purple publishing workflow. Readers get reliable, on-time, high-quality articles and an optimized reading mode in e-paper apps. This long-standing partnership spans roughly 50 successful projects with various media companies, delivering high satisfaction due to speed, data quality and smooth integration.
Specialisation
Purple specialises in launching digital products fast and running newsrooms efficiently. On the Experience side, it shortens time-to-market for websites, e-paper kiosks and apps with low-code tooling, reusable components and an API-first approach. On the Editorial side, it reduces the time from story idea to publication through streamlined planning, automation and multichannel orchestration. Purple integrates cleanly into existing stacks via GraphQL and feed connectors, supports complex brand portfolios with master templates and scales from regional titles to enterprise rollouts — resulting in faster shipping cycles and consistent, high-quality reader experiences across all channels.