Advance Local
Partner : Pugpig
Industry : Media & Publishing
Location : United States
Project : E-Paper Application
Advance Local Launches 23 Apps Across Three Major Markets with Pugpig and X-CAGO
X-CAGO’s custom workflow seamlessly processes all Advance Local publications, supplements, and service directories, delivering pristine clipped content directly to the newly launched Pugpig apps.
The Project
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with their quality, real-time journalism and community engagement.
Dominic Easter, Commercial Director at Pugpig said: “Creating an engaging app experience was central to the Advance Local team’s strategy to drive their enhanced digital subscriptions model. Thanks to our partnership with X-CAGO, the digital editions provide a totally frictionless experience for their readers and we’ve also helped reduce the workload for the Advance Local newsroom. We’re really proud to have worked alongside X-CAGO for yet another fantastic launch and look forward to seeing what’s next.”
The Solution: PUGPIG Bolt and X-CAGO
For Advance Local, X-CAGO created a custom workflow to ingest all content for processing, with all parties working closely together to meet a tight deadline.
Features on the applications include:
- Background push notification so users wake up with the downloaded issue
- Read a digital replica of the daily newspaper
- Play the daily interactive puzzles
- Digital-only evening editions
- Obituaries pulled directly into the app in digital format
- Save articles for later reading
Specifically for The Oregonian, Pugpig has used its Timeline Layouts functionality to breathe new life into the afternoon edition’s front page, allowing for twice-daily updates of the day’s top stories and the flexibility to update morning stories in the afternoon edition.
Achievements
Launched 23 apps across three major markets.
Completed rapid rollout under a tight deadline.
Optimized PDF conversion to reduce team workload.
Guaranteed a frictionless subscriber reading experience.
Delivered automated, twice-daily updated HTML editions.
All titles launched on Pugpig Bolt
Ann Arbor News
Bay City Times
Flint Journal
Jackson Citizen Patriot
Jersey’s Best
Kalamazoo Gazette
Saginaw News
South Jersey Times
Staten Island Advance
The Birmingham News
The Express-Times
The Grand Rapids Press
The Jersey Journal
The Muskegon Chronicle
The Oregonian
The Patriot-News
The Plain Dealer
The Post-Standard
The Press-Register
The Republican
The Star-Ledger
The Times of Trenton
Meet Pugpig
With its origins in 2011, Pugpig has built a team of 50 talented people and amassing hundreds of customers around the world who publish their content to millions of readers every single month.
A growing enterprise, with big plans, Pugpig was co-founded by Jonny Kaldor with a mission to play a significant part in the future of publishing.
Pugpig’s platforms power hundreds of apps for the world’s leading media brands including Australian Community Media, Gannett, Crain and The Economist, to The Independent, News Corporation, Hearst, Conde Nast, Reach and many more.
Pugpig is a fully featured, highly customisable SaaS platform that allows publishers to launch and run white labelled apps, websites and archives serving news media, consumer magazines, specialist media and B2B publishers.
Pugpig’s expansive teams in New York and London offer deep expertise and support to clients globally with an ever-increasing footprint across the UK, USA & Asia Pacific.