BLICK
RINGIER TRANSFORMS ITS E-PAPER EXPERIENCE WITH PURPLE
Ringier, one of the leading publishers in Switzerland, uses the Purple digital publishing software platform from SPRYLAB for the e-paper editions of their Blick Swiss German-language daily newspaper family.
In the course of the e-paper relaunch of all Blick titles, the complete customer journey for their app and web experience were revised.
A central goal was to drastically reduce the time span between the completion of the print edition and its digital publication in the app and on the web. By using the Purple PDF workflow, a smooth and fully automated playout of the digital editions is guaranteed, accompanied by continuous 24/7/365 monitoring.
Stephan Heck, Managing Director SPRYLAB notes: "One challenge was to generate high-quality, structured data based on PDFs without significantly slowing down the automated process.
We are proud to have worked closely with our partner X-CAGO to develop a process that converts even the most demanding print layouts in the Blick family into structured data in record time."
The e-paper app and the corresponding web edition offer a wide range of functions that are continuously developed further as part of the Purple SaaS offering. Numerous functions that are frequently used by readers, such as the reading mode or the read aloud function, are based on the structured data created by X-CAGO.
The introduction of the fully automated workflow and the expansion of the e-paper app with innovative functions have brought numerous advantages for Ringier. By eliminating manual processes and implementing seamless automation, efficiency has been noticeably increased. At the same time, reader satisfaction has increased significantly.
Marcus Dauck, Head of Mediatech & Services at Ringier AG commented: "We chose Purple because they are a reliable and innovative software provider that has helped us successfully drive digital transformation. With Purple as our partner, we have been able to inspire our readers with modern, interactive e-paper apps and are ready for an exciting digital future."
The Purple team's expertise and technological know-how has helped us successfully launch new e-paper apps for all our magazines. Purple not only provided us with a first-class software solution, but also offered tailored support and advice. Their flexible and innovative approaches have enabled us to strengthen our digital presence and effectively engage with our readership.
We chose Purple because they offered a comprehensive approach to solutions that met our specific needs and objectives. Purple's support has made a significant contribution to our digital transformation and we are able to engage our readers with modern and user-friendly e-paper apps.
Purple is a reliable partner that we can rely on to find innovative solutions for our digital challenges, now and in the future."
THE PARTNERS
SPRYLAB
A BRIEF INTRODUCTION
Purple, the AI-based digital publishing software from SPRYLAB, enables newspaper and magazine publishers to successfully transform their journalistic content into digital products. Purple offers comprehensive support for all publishing workflows and helps increase digital revenue with its audience development features.
Today, SPRYLAB has a team of over 70 permanent employees and counts numerous international media houses such as Axel Springer, Hubert Burda, Bauer Media, News Corp, Immediate Media and Ringier among its customers. The company is based in Berlin and was founded in 2007.
Email: hello@purplepublish.com
Tel: +49 (0) 30 236 258 950
Web: Purple - The Digital Publishing Platform (purplepublish.com)
CONTACT PURPLE
X-CAGO
X-CAGO is a leading software developer in the media industry. X-CAGO supports online publications and content distribution systems for national and international newspaper and magazine publishers.
Important components of X-CAGO’s offer is the conversion of print content from PDF from newspapers, magazines and books to efficient, digital XML and/or JSON files as well as the enterprise content management platform Archive ExPress™.
X-CAGO optimises, processes and digitally prepares the content for the Blick app and website for the optimal reading experience.
CONTACT X-CAG0
RINGIER
Ringier AG is an innovative, digitalised and diversified Swiss media company operating in Europe and Africa. With some 6,400 employees, its portfolio includes around 140 companies in the print, sports media, digital media, radio, ticketing, entertainment and e-commerce sectors and leading online marketplaces for cars, property and jobs. Ringier, a family company founded in 1833 as a publishing house and printing plant, has invested consistently in digitalisation and global expansion in recent years.
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SERVICES YOU MAY BE INTERESTED IN
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SUPERSET
X-CAGO currently processes more than 5,000 newspaper and magazine titles from PDF input files into one or more XML/JSON output formats.
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WEB CRAWLING
This is the conversion of articles on web pages into a consistent XML/JSON output format. This is achieved through the use of a high-precision web crawler.
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HISTORIC DIGITISATION
This involves the digitsation of hard copy archival content for media companies / publishers.
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ARCHIVE EXPRESS
Archive ExPress successfully captures, stores, researches, publishes, distributes and syndicates content from both print media (newspapers, magazines, books, catalogues, etc.) and digital media.
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CONTENT TRANSLATIONS
X-CAGO can provide fast and reliable automated content translations in no less than 30 languages. New languages are being added regularly.
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ABOUT US
Create new revenue opportunities through X-CAGO’s Software Media Solutions made just for you.