ADVANCE LOCAL
WITH X-CAGO’S SUPERSET PUGPIG LAUNCHES 23 APPS ACROSS THREE MAJOR MARKETS FOR ADVANCE LOCAL
Advance Local is dedicated to unrivaled local journalism that strengthens and empowers the communities that they serve., Advance Local was seeking a robust digital subscription model, with the new apps at its core.
In the newly launched apps created by Pugpig, X-CAGO has set up a custom workflow to process all Advance Local publications, supplements and service directories to ensure pristine clipped content is delivered to the apps.
Britt Nollé from X-CAGO says: “Publishers and their editorial teams have invested so much time in the creation, writing and layout of their publications, and it’s our obligation to ensure that they can be used to produce the best possible digital product. Working with and for app providers raises the bar and makes us even more committed to delivering excellent and flawless clippings.”
In the case of Advance Local X-CAGO has created a custom workflow to ingest all publications for processing and all parties have worked closely in order to get all publications live on such a tight deadline.
The Apps, built by Pugpig, includes the following features
● Background push notification so users wake up with the downloaded issue
● Read a digital replica of the daily newspaper
● Play the daily interactive puzzles
● Digital-only evening editions
● Obituaries pulled directly into the app in digital format
● Save articles for later reading
Dominic Easter, Commercial Director at Pugpig said: “Creating an engaging app experience was central to the Advance Local team's strategy to drive their enhanced digital subscriptions model. Thanks to our partnership with X-CAGO, the digital editions provide a totally frictionless experience for their readers and we've also helped reduce the workload for the Advance Local newsroom. We're really proud to have worked alongside X-CAGO for yet another fantastic launch and look forward to seeing what's next.”
Specifically for The Oregonian, Pugpig has used its Timeline Layouts functionality to breathe new life into the afternoon edition's front page, allowing for twice-daily updates of the day's top stories and the flexibility to update morning stories in the afternoon edition.
ADVANCE & ADVANCE LOCAL
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with their quality, real-time journalism and community engagement.
As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities they serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities they serve. Their media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.
Advance Local believes in their brands, their values, and each other and they are united by their shared goals, culture of creative innovation and commitment to their communities they’ve been serving for more than a century.
Jon VanZomeren – Director of Consumer Data at Advance Local says:
“Implementing with X-CAGO as part of our recent migration to Pugpig was an easy decision and provided our readers with 100% of their print editions in a digital friendly readable format. The integration between X-CAGO was well established and easy to navigate. Both vendors worked together to make the whole process fit our needs and workflows.“
X-CAGO’S SUPERSET AND CORE COMPETENCIES
X-CAGO leads the way with its universal content format — SuperSet which enables publishers to multiply revenue streams by unifying and further commercializing their content.
SuperSet, a rich and flexible meta format enables publishers to adapt their content instantaneously to any platform with a no-touch approach offering a hybrid of their technology and service to minimize lead-time and, costs while maximizing revenues.
X-CAGO's product portfolio includes five core competencies:
Conversion of newspapers, magazines and books;
WebCrawling of articles on web pages;
IPTC Tagging, Entity Recognition, Translations and Summerizations;
Digitization of hard copy archival content;
Provision of Digital Archives.
PUGPIG BOLT
The upgraded app experience for Advance Local’s daily titles has been achieved using Pugpig Bolt.
Bolt delivers highly customizable mobile apps combining live content, digital editions, podcasts, video on iOS, Android and web.
Bolt allows publishers to build beautifully simple branded mobile apps that properly embrace the power of mobile that has audiences hooked.
Content can be automatically fed directly into Pugpig via X-CAGO, with no editorial intervention working beautifully across phones, tablets and desktop and integrating with all the major app stores and plugging into the publishers’ own subsystems.
The SuperSet data format actively observes and supports all major data protocols defined by major eKiosks, and seamless ingestion for B2B partners app providers and publishers.
While each of these import protocols and schemas differ in scope and complexity, the X-CAGO format is so comprehensive that it can easily be used for conversion to these and other less sophisticated XML formats and JSON schemas.
PUBLICATIONS
Ann Arbor News
Bay City Times
Flint Journal
Jackson Citizen Patriot
Jersey's Best
Kalamazoo Gazette
Saginaw News
South Jersey Times
Staten Island Advance
The Birmingham News
The Express-Times
The Grand Rapids Press
The Jersey Journal
The Muskegon Chronicle
The Oregonian
The Patriot-News
The Plain Dealer
The Post-Standard
The Press-Register
The Republican
The Star-Ledger
The Times of Trenton
ADVICE & SOLUTIONS
X-CAGO’s solutions ensure the complex is made easy!
For any questions about our crawling and intelligent spidering processes, please contact us. We will be happy to advise you and prepare a proposal tailored to your individual needs.
FOR MORE INFORMATION
Please contact X-CAGO for more information at sales@x-cago.com
SERVICES YOU MAY BE INTERESTED IN
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SUPERSET
X-CAGO currently processes more than 5,000 newspaper and magazine titles from PDF input files into one or more XML/JSON output formats.
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WEB CRAWLING
This is the conversion of articles on web pages into a consistent XML/JSON output format. This is achieved through the use of a high-precision web crawler.
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HISTORIC DIGITISATION
This involves the digitsation of hard copy archival content for media companies / publishers.
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ARCHIVE EXPRESS
Archive ExPress successfully captures, stores, researches, publishes, distributes and syndicates content from both print media (newspapers, magazines, books, catalogues, etc.) and digital media.
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CONTENT TRANSLATIONS
X-CAGO can provide fast and reliable automated content translations in no less than 30 languages. New languages are being added regularly.
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ABOUT US
Create new revenue opportunities through X-CAGO’s Software Media Solutions made just for you.